In the USA, upset Hindus have urged Buffalo Grove (Illinois, USA) based Prairie Krafts Brewing Company to apologize and rename/withdraw its “Trishul” beer and called it highly inappropriate.
In a statement
in Nevada (USA), Hindu statesman Rajan Zed said that inappropriate usage of sacred Hindu symbols or concepts or deities or icons for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is President of Universal Society of Hinduism, indicated that Trishul was an emblem of Lord Shiva and one of the principal divine symbols in Hinduism; and its three prongs denoted the powers of creation, preservation, destruction and represented three Gunas (fundamental principles of the universe). Trishul found mention in ancient Hindu texts Puranas and Goddess Durga also carried it.
Breweries should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. It was deeply trivializing of divine Hindu symbol to be displayed on a beer can, Zed emphasized.
Prairie Krafts Brewing Company founded 2011 and claimed to be the “first Brewery in Buffalo Grove”, states that it “creates and responsibly markets house beers that enhance the enjoyment of life for consumers”. Its products include various handcrafted Ale’s & Lagers, and it has taproom also.