Etsy removes Goddess Kali Cereal T-shirt within 17-hours of Hindu protest

    12-Nov-2021   
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Brooklyn (New York) headquartered e-commerce company Etsy, Inc. removed Goddess Kali Cereal T-shirt, displaying image of Kali seemingly promoting a cereal of blood fortified with human skulls; within 17-hours of Hindu protest, who called it “highly inappropriate” and a desecration.
 
Goddess Kali Cereal T-shi 
 
Does offering products like Goddess Kali Cereal T-shirt really match Etsy’s commitment of “using the power of business to strengthen communities and empower people” and its stated mission to “keep commerce human”? Activist Zed had asked.
 
Etsy, which describes itself as “global marketplace”, was founded in 2005 in an apartment in Brooklyn; and now has additional offices in Germany, Ireland, UK, India, France, Canada, Chicago, San Francisco, Hudson (New York). It claims to have had annual gross merchandise sales of $10.3B in 2020. Objectionable Goddess Kali Cereal T-shirt was priced at $25.60.
 
In Hinduism, Goddess Kali, who personifies Sakti or divine energy, is considered the goddess of time and change. Some Bengali poets described her as supreme deity. There are about three million Hindus in USA.